Marketing Terms

the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return

the activities of designing and producing the container or wrapper for a product

Where you sell your product; the stores you choose and the location in the store that you choose.

Promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them

The amount of money exchanged for a good or service

A thing that you can touch or a service that you can offer which is sold to your customers.

Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response

the physical objects that someone produces

Actions or activities that one person performs for another

introduction, growth, maturity, decline