CHP 3 - Marketing Information System and Marketing Research

Choose the right steps of marketing research.

• Designing research plan - Implementing research plan - Interpreting and reporting findings - Defining problem and research objectives

• Designing research plan - Implementing research plan - Defining problem and research objectives - Interpreting and reporting findings

• Defining problem and research objectives - Interpreting and reporting findings - Designing research plan - Implementing research plan

• Defining problem and research objectives - Designing research plan - Implementing research plan - Interpreting and reporting findings

Simple Random, Stratified and Cluster are in the group of ?

• Probability Sampling

• Non-probability Sampling

• Survey

• Non-survey

" Equal opportunity to be selected is applied to every member of population " is the definition of ?

• Stratified sampling

• Cluster sampling

• Simple random sampling

" Population are divided into mutually exclusive groups ( age, gender ), random sample is applied to each group " is the definition of ?

• Stratified sampling

• Cluster sampling

It collects all possible information off ill-defined research problem or issue where very few, no earlier studies or information about the issue.

• Exploratory research

• Causal research

• Descriptive research

Can be defined as data presented in a way that is useful for making decisions.

• Statistic

• Fact

• Data

• Information

Choose TWO (2) of the right marketing research role.

• Estimated role

• Diagnostic role

• Descriptive role

• Specific role

An airline company conducted an experiment on food taste among frequent flyers of the company.

• Survey

• Non-survey

Questions require an elaborate answer and respondents need to answer in their own words.

• Open-ended questions

• Close-ended questions

It answers the ' what if ' questions in attempting to estimate the results of a planned marketing decision.

• Diagnostic role

• Predictive role

• Descriptive role