Commercialisation

What is commercialisation?

• A commercial on sports

• Selling a product through advertising

• Selling a product in person

• A commercial on anything

Products get advertised on _____

Which sport do you think is the most popular and a lot of people watch?

• Cricket

• Rugby

• American football

• Football (Soccer)

Why do you think big brands sponsor in popular sports?

• Because they like the sport

• They are being nice

• They want to be given free tickets to games

• They want their product to have more awareness

What are the three parts of the golden triangle?

• Sportsmanship, media, sport

• Sportsmanship, manager, sponsor

• Spectators, media, sponsor

• Spectators, manager, sponsor

Advantages to the player

• Improve fame of the performer

• Free clothing/equipment

• Makes them play better

• Makes them better then everyone else

Advantages to the spectator

• Chance to find new products

• Game interruption

• Athletes may just play for money and ruin the game

• More fashionable game

Advantages to the sponsor

• Promotion of the sport

• Promotion of the product

• Decreased sales

• Tickets to watch the game

Advantages to the sport

• Increased viewers

• Increased interest

• More money brought into the sport

• The sport is better

How might a sponsor change depending on the age/gender/religion?

• It wont matter

• An U16 team having an alcholol brand sponsor could bring a negative image

• A girl salon sponsoring a mens rugby team is not advertising to the right crowd

• A sponsor is a sponsor doesn't matter about the crowd