SEM 1.01 - 1.05

A unique characteristic of the sports industry is that it seeks to attract

markets that will perform which action?

• A. Demand mostly tangible products

• B. Have consumers with artistic talent

• C. include spectators and participants

• D. Are concerned with environmental issues

Surrounding communities benefit from professional sports teams by which

action occurring?

• Endorsing local political candidates

• Attracting tourist dollars

• Hiring handlers to make sure athletes behave

• Making seat licenses available to season ticket holders

The core benefits to customers who purchase sports products include

entertainment, health, and which other component?

• Promotion

• Independence

• Achievement

• Adaptability

When a professional football expansion team is established in a

community, which economic impact might happen?

• Business closures, job layoffs, and high inflation rates

• More tourism, lower tax rates, and high interest rates

• Increased job creation and more consumer spending

• Higher tax rates and fewer financial investment opportunities

The chamber of commerce for a large city estimated the income for the

city generated by the sales tax, parking fees, and food service tax

collected as a result of a rock concert. This is an example of which

impact?

• Total

• Indirect

• Fiscal

• Direct

Which is a characteristic of the sports or event industry?

• Manages a worldwide media network

• Communicates with a limited audience

• Provides products that are different for each consumer

• Employs only those people who have athletic ability

Which persons help create the excitement and enthusiasm that make the

games what they are?

• Team owners

• Coaches

• Trainers

• Spectators

Promoting and selling an intangible product that is immediately

consumed and cannot be resold is a unique characteristic of which type of

marketing?

• Target

• mass

• event

• direct

Which is an example of promoting a sports event?

• Holding a race for a charitable organization

• Selling food products to a concession stand

• Delivering exercise bikes to retailers

• Distributing information about a NASCAR race

One of the main differences between professional and amateur athletes

is that for professionals, the game is often what to the players?

• Their occupation

• Closed to the public

• Free of charge

• Played for enjoyment