Marketing Vocabulary Quiz

The reasons consumers decide what products and services to purchase.

• advertising

• buying motives

• distribution

• marketing

Everything a business offers to satisfy a customer's needs.

• product

• price

• promotion

• distribution

The exchange of information so there is common understanding by all participants.

• marketing

• promotion

• advertising

• effective communication

Finding solutions to problems through carefully designed studies involving consumers.

• marketing research

• production

• marketing strategy

• advertising

Any form of communication use to inform, persuade, or remind.

• promotion

• marketing

• distribution

• price

A specific group of consumers that have similar wants and needs.

• target market

• advertising

• distribution

• marketing strategy

The specific sequence of steps consumers follow to make a purchase.

• consumer decision making process

• channel of distribution

• marketing

• production

Intangible activities that are consumed at the same time they are produced.

• services

• product

• prices

• marketing

Direct individualized communication with prospective customers

• marketing strategy

• distribution

• personal selling

• marketing research

The process of planning & executing the conception, pricing, promotion, & distribution of ideas

• marketing

• advertising

• strategies

• promotion