
Unit 2-Marketing Plan-2022
Authored by Steven Howard
Professional Development
9th - 12th Grade
Used 1+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
SWOT stands for....
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
___________is based on the way a customer use the product.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
__________are used to identify customers with similar wants and needs.
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A customers interest in playing basketball can help a marketer determine his/her ______.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Chad has an interest partying every weekend this can help a marketer determine his ______.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
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