Functions/Utility Quiz

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.

• Market Planning
• Product Management
• Marketing Information Management
• Distribution

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

• Product Service Management

• Financing

• Distribution

• Marketing Information Management

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

• Promotion

• Product Service Management

• Financing

• Distribution

Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

• Promotion

• Selling

• Pricing

• Distribution

The process of establishing and communicating to customers the value of cost of goods and services.

• Financing

• Selling

• Promotion

• Pricing

Making decisions about where to sell the product, how it gets there, and storage for the product.

• Distribution

• Selling

• Promotion

• Pricing

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

• Marketing Information Management

• Financing

• Pricing

• Product/Service Management

• Distribution