
MR#3_Qualitative Techniques
Quiz
•
Business
•
University
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Practice Problem
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Hard
Peter Nemeth
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qualitative research is an unstructured, exploratory research methodology based on small samples that provides insights and understanding of the problem setting.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Whenever a new marketing research problem is being addressed, ________ research must be preceded by appropriate ________ research.
qualitative; quantitative
observational; experimental
quantitative; qualitative
experimental; observational
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The findings of qualitative research should be regarded as conclusive and used to make generalizations to the population of interest.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ are the most important qualitative research procedure.
Focus groups
Depth interviews
Projective techniques
Association techniques
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An indirect qualitative projective technique is best to use when conducting research to determine what milk drinkers prefer to eat with their milk.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ is not a qualitative research technique.
Depth interview
Word association
Focus group
Conclusive research
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A focus group generally includes 10 to 16 members.
True
False
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