MR#3_Qualitative Techniques

MR#3_Qualitative Techniques

University

10 Qs

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MR#3_Qualitative Techniques

MR#3_Qualitative Techniques

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Peter Nemeth

Used 3+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Qualitative research is an unstructured, exploratory research methodology based on small samples that provides insights and understanding of the problem setting.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Whenever a new marketing research problem is being addressed, ________ research must be preceded by appropriate ________ research.

qualitative; quantitative

observational; experimental

quantitative; qualitative

experimental; observational

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The findings of qualitative research should be regarded as conclusive and used to make generalizations to the population of interest.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ are the most important qualitative research procedure.

Focus groups

Depth interviews

Projective techniques

Association techniques

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An indirect qualitative projective technique is best to use when conducting research to determine what milk drinkers prefer to eat with their milk.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is not a qualitative research technique.

Depth interview

Word association

Focus group

Conclusive research

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A focus group generally includes 10 to 16 members.

True

False

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