S3 BM Departments - Marketing and Operations

Which department deals with the placing of adverts on TV, radio and billboards?

• Marketing

• Human Resources

• Neither

Which department places adverts in newspapers for job vacancies?

• Marketing

• Human Resources

• Neither

Which department is responsible for ensuring the brand image is stong and positive?

• Marketing

• Operations

• Neither

Which department is responsible for ensuring that the finances of the company are healthy?

• Marketing

• Human Resources

• Neither

Which department is responsible for ensuring that the there is sufficient staff trained to the correct level to make products or deliver services?

• Marketing

• Human Resources

• Neither

Which department is responsible for ensuring that the correct pricing strategy is implemented?

• Marketing

• Human Resources

• Neither

Which department is responsible for ensuring for staff welfare?

• Marketing

• Human Resources

• Neither

Which is NOT a way to motivate staff?

• Award bonuses for failing to meet targets

• Organise staff events and team building activities

• Carry out a regular appraisal

• Provide company benefits such as gym and staff canteen

Which statement is NOT a responsibility of the HR department?

• Paying invoices for train courses

• Arranging training courses for new staff

• Ensuring all the employment laws are followed

• Arranging retirement plans for staff

Complete the name of the pricing strategy which is set high at the start because the product is highly in demand due to there being nothing else like it on the market.

Price (a)