Marketing Mix - Product

Which one of the following is a claimed benefit of developing new products?

• It is cheap to develop new products

• Lates technology can be a feature of a new products.

• Customers always prefer newly developed products

• It gives a business a big advantage because competitors will not be developing new products.

Which of these products is an example of a consumer good?

• Washing-up liquid

• Washing machine repair

• Drink can filling machine

• Design of an advertisement for computers

Which of these products is an example of a consumer service?

• Washing-up liquid

• Washing machine repair

• Drink can filling machine

• Design of an advertisement for computers

Which of these products is an example of a producer good?

• Washing-up liquid

• Washing machine repair

• Drink can filling machine

• Design of an advertisement for computers

All of the following are features of successful products, except:

• a product that is not so expensive to produce that the price is higher than consumers are willing to pay

• a product that satisfies needs of consumers

• a product that is well designed and is of the quality expected by consumers

• a product that is sold at a price below cost of production

Which one is the last stages in the development of a new product?

• Create new ideas for the product

• Develop and test a prototype of the new product

• Research into cost, methods of production and likely sales

• Launch the product into the whole market

Which of the following is an advantage for a business of having a well-known brand name?

• It will not have to do any advertising

• It will be able to change lower prices than businesses without a well-known brand name

• It can produce low quality products and still sell them successfully

• It will have good consumer recognition of its products

The best example of brand loyalty is:

• when a consumer goes on using the same washing machine purchased several years ago

• when a consumer keeps buying the same products form the same manufacturer

• when a consumer keeps buying the same type of product from different manufacturers

• when a manufacturer always uses the same name for its products

All of the following are important features of packaging for a breakfast cereal, except:

• contains important health and contents information

• protects the cereal from being crushed whilst being transported

• is eye-catching and helps to attract the consumer to the product

• can be re-used by the manufacturer

Choose the best features of packaging for a new soft drink aimed at your children:

• made of glass, with a table containing details of contents and healthy qualities of the drink

• made of plastic that can be recycled, information on the table about contents and a new competition that children can enter

• made a strong cardboard with a colourful label containing content details and a money off voucher

• made of thin with a 'ring pull', large label containing the name 'Good for you' and the contents