Entrepreneurship II: Objective 3.04 Vocabulary Quiz

Any paid form of nonpersonal presentation of ideas, images, goods, or services.

• Benefit

• Market Research

• Advertising

• Unique Selling Proposition

An advantage customers receive from using a product.

• Feature

• Niche

• Benefit

• Product Differentiation

To use a creative-thinking technique involving the identification of as many different ideas as possible during a certain time frame; can be done by one person but is used most often in a group setting.

• Positioning

• Brainstorm

• Focus Group

• Market Research

All the combined impressions and experiences associated with a particular company, good, or service.

• Advertising

• Unique Selling Proposition

• Brand

• Slogan

A group formed for the purpose of discussing a specific topic.

• Focus Group

• Brainstorm

• Target Market

• Market Research

The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences.

• Positioning

• Market Research

• Brainstorm

• Niche

Unique role.

• Slogan

• Unique Selling Proposition

• Niche

• Product Differentiation

A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers.

• Advertising

• Positioning

• Market Research

• Focus Group

Marketing element referring to what goods, services, or ideas a business will offer its customers.

• Price

• Product

• Promotion

• Place

A strategy for making a product appear different from similar products on the market.

• Positioning

• Unique Selling Proposition

• Product Differentiation

• Market Research