International Marketing

What Is The Contents of Group of Product?

• non-durable goods, durable goods and services

• Convenience,shopping and unsought

Classification of product

• Business and consumer

• speciality products

Types of Consumer Products

• Business and consumer

• convenience, shopping, specialty products, unsought products

Effective brand name

• To prevent breakage and prevent spoilage

• Is easy to pronounce, easy to recognize ,unique

It is a representation of what a business is and using effective brand strategies can help a business to grow and reach beyond its target audience.

• Brand

• Personal Branding

• Product Branding

• Corporate Branding

It is the personality of the business and the promise they make to their customers.

• Branding

• Brand Identity

• Brand Management

• Brand Recognition

It describes branding that is used for a person, instead for a whole business.

• Destination Branding

• Personal Branding

• Product Branding

• Corporate Branding

It is how well a consumer can recognize and identify the brand without seeing the name - through your logo, tagline, jingle, packaging or advertising.

• Branding

• Brand Identity

• Brand Management

• Brand Recognition

In the stages of product development when you trial your product to gain feedback what is this known as?

• trial feedback

• proto testing

• test marketing

• research marketing

What does a brand name or mark become when it is legally registered?

• Licensed

• Private

• Trademarked

• Public