SCALPERS

WHERE IS BASED THE GENERAL OFFICES OF SCALPERS

• MALAGA

• MADRID

• MALLORCA

• SEVILLA

WHERE IS DONE MOST OF THE PRODUCTION PROCESS OF SCALPERS

• IN LATINOAMERICA

• IN ASIA

• IN SPAIN

• IN USA

WHO WAS THE WORST BRAND IN THE POSITIONING MAP - QUALITY RELATED?

• SCALPERS

• EL GANSO

• SUPER DRY

• GUITTERGIDE

CLOTHING IS CONSIDERED IN THE MASLOWS PYRAMID

• A PHISIOLOGICAL NEED

• A SOCIAL NEED

• A SAFETY NEED

• NONE OF THE ABOVE

WHOS THE BIGGEST INTERMEDIARY OF SCALPERS?

• EL CORTE INGLES

• TARGET

• SCALPERS

• THEY DONT HAVE INTERMEDIARIES

WHATS A THREAT FOR THE BRAND - SWOT ANALYSIS

• EL CORTE INGLES

• THE WAR

• THE GOVERNMENT

• THE BIGGER COMPETITORS

WHICH TYPE OF PRODUCT OFFERS SCALPERS

• COMMON GOODS

• DURABLE GOODS

• NON DURABLE GOODS

• IMMEDIATE GOODS

WHICH MARKET STRUCTURE IS SCALPERS?

• OLIGOPOLY

• PERFECT COMPETITION

• MONOPOLISTIC COMPETITION

• MONOPOLY