SEM II - Unit 1 & Obj 2.01 Review Part IV

Bank of America is the only bank affiliated with your sport/event organization. This benefit is called

• value in kind (VIK).

• exclusivity.

• "ownership."

• presenting sponsorship.

Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)

• franchise arrangement.

• sponsorship.

• affiliation.

• licensing agreement.

Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?

• Analysis

• Introduction

• Summary

• Appendix

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of

• scientific data.

• computer software.

• informal outlines.

• handmade graphics.

When marketing researchers review the level of affiliation between two variables, they are evaluating the ___________ of data components.

• affirmation

• predictability

• sensitivity

• correlation

When analyzing the historical data in a data warehouse, which of the following is true of its data:

• Related data are grouped together in folders.

• The data change as modifications are made to the database.

• The data are static.

• Data maintain the uniqueness provided in their operational applications.

A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.

• scientific

• confidential

• primary

• technical

The first step that a business should take when collecting marketing information from its customers is to

• develop a rating scale.

• determine the survey method.

• obtain secondary data.

• define research objectives.

Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries:

• Trade agreements and industrialization

• Licenses and outputs

• Quotas and tariffs

• Globalization and embargoes

When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should

• go on strike.

• play for international leagues.

• become free agents.

• ask for fan support.