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B003 Lesson 03_Market Size

Authored by Hui Yu Teng

Business

University

Used 14+ times

B003 Lesson 03_Market Size
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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ calculates the amount of demand in the market for a product/service

TAM

SAM

SOM

2.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

(a)   is the segment of TAM targeted by my product/service that is within my geographical reach

3.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

(a)   is the portion of SAM I can capture

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An estimated 300 million smartphones are sold per year. Average price per smartphone is $200. Calculate TAM.

$0.6 billion

$1.5 billion

$60 billion

$15 billion

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Your ice-cream shop is in Sunset Way. There are 200,000 residents in Sunset Way and 60% of them would eat ice-cream 10 times a year. The price of an ice-cream is $3. Calculate SAM.

$360,000

$3,600,000

$6,000,000

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

You run a business selling chemical-free skincare. There are 5 women in your company making 20 batches of skincare a month with average price of $1,000 per batch. Calculate SOM.

$48,000

$100,000

$240,000

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the most realistic assessment of revenue?

TAM

SAM

SOM

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