B003 Lesson 03_Market Size

__________ calculates the amount of demand in the market for a product/service

• TAM

• SAM

• SOM

______ is the segment of TAM targeted by my product/service that is within my geographical reach

_________ is the portion of SAM I can capture

An estimated 300 million smartphones are sold per year. Average price per smartphone is $200. Calculate TAM.

• $0.6 billion

• $1.5 billion

• $60 billion

• $15 billion

Your ice-cream shop is in Sunset Way. There are 200,000 residents in Sunset Way and 60% of them would eat ice-cream 10 times a year. The price of an ice-cream is $3. Calculate SAM.

• $360,000

• $3,600,000

• $6,000,000

You run a business selling chemical-free skincare. There are 5 women in your company making 20 batches of skincare a month with average price of $1,000 per batch. Calculate SOM.

• $48,000

• $100,000

• $240,000

Which is the most realistic assessment of revenue?

• TAM

• SAM

• SOM