
Integrated Lesson
Quiz
•
Business, Professional Development
•
University
•
Practice Problem
•
Medium
Ernesto Luebbert
Used 2+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
THE SAM is the portion of the SOM that would realistically buy our products or services.
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Beliefs, Values, Hobbies & Lifestyles are variables of the following Segmentation Criteria:
Demographic
Ethnographic
Behavioral
Psychographic
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The Porter's 5 Forces are:
Factor Conditions, Demand Conditions, Relating & Supporting Industries, Firm Strategy & Rivalry
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
When asking the following question: Why do a prospect should buy from you? refers to:
Target Market
Serviceable Obtainable Market
Value Proposition
Segmentation Strategy
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Inspire Brands, worldwide owner of Dunkin's Donuts, has these other brands:
Jack in the Box & Wingstop
KFC & Pizza Hut
TGI Friday's & The Cheesecake Factory
Sonic & Arbys
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Comparing your company's results with the others in your industry is:
Piggybacking
Benchmarking
Downtrading
Targeting
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Marketing Positioning should always be defined from the Customer's point of view Not from the Business's point of view
TRUE
FALSE
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