Lecture 2 - Platform design and architecture

Select the correct components of the Platform Stack model.

• Technology infrastructure

• Suppliers

• Data

• Network/Marketplace/Community

• Distributors

All platforms should have all three components of the Platform Stack.

• Yes, this is correct

• No, this is wrong

Select the most important guideline when designing a platform.

• Attention should to providing nice features

• The platform idea should be innovative

• Repeatability and sustainability of the core interaction

• To establish the monetization mechanism

Select the interaction drivers from the following.

• Competition

• Connection

• Clout

• Content

• Culture and code

What are the roles of filters on a platform?

• To ensure that users gets access to the relevant information/content

• To filter out users who can't pay for the service

• To capture data about the core value units

• They have no role on platforms

Select possible bases for the filters on platforms

• Newsfeed

• Location-based

• Search engines

• Relevance to consumers

• Depending on how much the providers pay

What quadrant of the Friction/Traction Matrix is the best place to be for platform?

• High Friction / High Traction

• High Friction / Low Traction

• Low Friction / High Traction

• Low Friction / Low Traction

A platform could have High Friction when the goal is:

(Select all correct options)

• To increase participation on the platform

• To ensure curation of the core interaction

• To provide a data collection mechanism

• To limit participation on the platform