Product Management Chapter 3 Quiz

Which of the product management requires market analytics for product managers?

• Positioning in the marketplace

• Distribution

• Logistics

• Pricing

This is where the Competitive advantage comes from providing__________ to customers that competitors cannot imitate.

• Price

• Marketing channel

• Unique value

• Place

Which of the following means draws from collected data or market research directly gathered from the source?

• Market

• Market segmentation

• Market analysis

• Market innovation

This analysis provides insight into your competitors strengths, liabilities, goals, and methods.

• Competitive analysis

• Product analysis

• Product development

• Market analysis

These visual tools allow marketers to compare their product or service with those of their competitors.

• Competitive analysis

• Product analysis

• Segmentation

• Positioning map

This refer to the ability to influence consumer perception regarding a brand or product relative to competitors

• Market analysis

• Competitive analysis

• Market positioning

• Product analysis

Product managers usually improve competitiveness by meeting market needs better than the_______?

• Market

• Competition

• Brand

• Price

This refer to market analysis in order to create such data collection, research and interviews.

• Market plan

• Business analytics

• Research

• Inventory

Competitive analysis provides insight into your competitors strengths, liabilities, goals, and _______?

• Methods

• Performance

• Procedure

• Guidlines

The following aspect of product is concerned with the ease and efficiency of the product performance.

• Functional aspect

• Operational aspect

• Durability aspect

• Aesthetic aspect