Search Engine Marketing
Authored by Carol Garcia
Professional Development
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
What does SERP stand for?
Search Engine Results Page
Search Engine Ranking Points
Search Engine Revenue Program
Search Engine Reading Platform
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The art of getting a website to rank prominently for organic search is called...
Engine Ranking
Crawling
Search Engine Optimization.
Search Engine Result Page
3.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Making direct changes to the website itself is called:
Direct SEO (Search Engine Optimization)
Local SEO (Search Engine Optimization)
Manual SEO (Search Engine Optimization)
On Site SEO (Search Engine Optimization)
4.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The Placement and cultivation of content and associated links elsewhere on the Web is called:
Chained SEO (Search Engine Optimization)
Associative SEO (Search Engine Optimization)
Off Site SEO (Search Engine Optimization)
Placement SEO (Search Engine Optimization)
5.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
What does PPC means in Search Engine Marketing?
Applying optimal Search Engine best practices.
Conditioning your site's design to appear more on search results.
Paying for search visibility.
Preparing constant change in content for more visibility.
6.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
What type of Search Query is the following: "Who sells the best cheesecakes in Florida?"
Navigation Search
Informational Search
Transactional Search
7.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Which is the primary objective within 'on site' SEO?
Ensuring that a search engine understands the purpose of your site.
To get your site ranking as number one.
To pay in order to get more clicks on your site.
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