Chapter 13 Distributing and Promoting Products

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

• Distribution mix

• Transportation strategy

• Marketing plan

• Retail system

Which distribution channel is used by companies that distribute their goods through their own system of outlets?

• Direct distribution

• Retail distribution

• Wholesale distribution

• Distribution by agents

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

• Channel conflict

• Channel leadership

• Market coverage

• Retail coverage

Which of the following acts as an intermediary by selling products to other businesses, who then sells them to the final consumer?

• Brokers

• Retailers

• Agents

• Wholesalers

Which type of market distribution strategy places low cost goods at as many distribution points as possible?

• Selective

• Exclusive

• Intensive

• Channel captains

When would a manufacturer use an exclusive distribution strategy to market a product?

• When the item is a high-cost or prestige product

• When the manufacturer wants to break into a new geographic location

• To build a strong relationship between the manufacturer and the wholesaler

• When there is a need to create promotional advantage

What is the advantage of using agents and brokers when a firm does not have its own sales force?

• Agents and brokers have extensive knowledge of the needs of consumers.

• Agents and brokers have extensive knowledge of the markets and merchandise.

• Agents and brokers gather and sort information for online consumers.

• Agents and brokers encourage syndicated selling.

Which of the following occurs when one website gives a commission to another for referring customers?

• E-intermediary selling

• Business to business brokerage

• Syndicated selling

• Drop shipping

Which of the following denotes small retail stores carrying only one product line or category of related products?

• Department stores

• Supermarkets

• Convenience stores

• Specialty stores

Which of the following gives examples of bargain retailers?

• Bakery outlet, athletic shoe store

• Local bakery, discount shoe chain

• Bakery thrift shop, athletic shoe store

• Bakery thrift shop, shoe factory outlet