22-23 PrinA U5L2 Sales Promotion

The manufacturer of the gift boxes that Sylvia sells has offered her an incentive. What is this called?

• Push money

• Sales promotions

• Trade sales promotions

• Consumer sales promotions

What is one disadvantage to consumers of a rebate offer?

• They have to win the drawing to qualify.

• They have to wait a period of time to receive their money back.

• They have to fill out numerous questionnaires.

• They usually do not receive the full rebate as promised.

If consumers buy a new computer at a certain store, they are offered a gift card to a local restaurant. This is an example of what type

of sales promotion?

• "Buy more, save more"

• Premium

• Discount

• Rebate

A manufacturer wants to implement a trade sales promotion. Which of the following would apply?

• Distributing coupons through newspapers for "buy one get one free" offers on their products

• Purchasing television ads that promote the enhanced style of their products

• Offering mail-in rebates to consumers who purchase their products

• Offering retail stores a 10% discount on their products

What type of promotion requires consumers to rely on some measure of random chance?

• Coupons

• Rebates

• Sweepstakes

• Premiums

One difference between advertising and sales promotions is that sales promotions offer _____ incentive to purchase a product.

• Financial

• Sponsorship

• Image enhancement

• Informational

Which of the following is one good reason other than immediate profit to run sales incentives?

• Increase inventory

• Inventory reduction

• Thin out sales force

• Test brand loyalty

Chad is thinking about how to increase the amount of his purchase total in order to classify for a higher discount.

He is probably taking advantage of what kind of sales promotion?

• BOGO

• Two-tiered savings

• Premiums

• Buy more, save more

The long term goal of business is to maximize _____, and sales promotions always fit into this long term goal even if there is a more

immediate focus in the short term.

• Popularity

• Inventory

• Profit

• Discounts

If Devin is purchasing a $1,500 stereo system making monthly payments for a year and is given a "same as cash" financing promotion, what will his monthly payment be?

• $120

• $150

• $75

• $125