Unit 2 Review (Entrepreneurship)

Maddie wants to offer a small, positive, and impactful gesture to her recent job interviewer that might help set her apart from the competition. What would be an appropriate follow-up gesture?

• Send a handwritten thank-you note.

• Ask to take the interviewer out to dinner

• Buy the interviewer a gift

• Send a singing telegram

Shondra has spent ample time establishing excellent communication with her employees and customers. How might this benefit Shondra’s professional relationships?

• It will solidify that Shondra’s business is the least successful in her town

• It will guarantee that Shondra’s employees always quit soon after being hired

• It will guarantee that customers never spend money at her business.

• It will help build trust and strong working relationships.

Shane is terrible at communicating with his employees. This might explain why most of them are:

• unmotivated and unhappy

• overachievers and hardworking

• joyous and humorous

• mediocre but happy

How does a CRM tool help a business look both professional and organized to their customers?

• By emailing everyone in the contact list weekly with a generic, automated message

• By sending small gifts and surprises to random customers

• By providing a sign you can hang in the store stating you use a CRM

• By automatically reminding you how and when to connect with each customer

As an entrepreneur running a small financial business where most of his work is done on a computer with Internet access while referencing a multitude of paper files and records, where does Jeff most likely spend his time?

• The office

• Traveling

• At home

• In his car

Jannah is reviewing a report that a new marketing manager put together after assessing her small business. If Jannah wants to learn how familiar a customer market is with her company’s products or services, what section of the marketing report should she review?

• Financial

• Quality Control

• Brand recognition

• Profit margins

What is ranked as the best source of finding new customers?

• Going door-to-door

• Scouring the Internet

• Sending direct messages on social media

• Attending events and meeting people

Khalil is looking to attend a networking event that will help him meet many people and businesses focused on the same or supplementary markets as his company. What type of event should Khalil look at attending to best meet his goal?

• A prospect meeting

• A crowdfunding event

• A team-building event

• A trade show

After Billy receives an email from a prospective customer, he responds by asking to meet in person rather than communicate via email. What kind of communication would Billy prefer to use with this customer?

• Written communication

• Verbal communication

• Digital communication

• Osmosis communication

After reviewing Bailey’s pitch presentation for the office, his boss tells him that he needs to improve how he captures the audience’s attention in the first five seconds. What part of the pitch does Bailey need to revise?

• The projected financial performance

• The attention-grabbing hook

• The proposed solution

• The customer market