Growth and Marketing

What is not a challenge of the growth stage of the business life cycle?

• Rapid Growth

• Challenge of new competitors

• changing market conditions

• Getting too comfortable in the market

What is a criteria for evaluating in business?

• Stakeholder interest

• Efficacy

• Effectiveness

• Profitability

What is not one of the four main demographics of market segmentation?

• Demographic

• Geographic

• Holographic

• Psychographic

What is not an attribute of differentiation?

• quality

• quantity

• branding

• appearance

Q_A (a)   Y is an attribute of differentiation?

What does STP stand for?

• Stakeholders, Targeting and Positioning

• Segmentation, Transitioning and Positioning

• Start ups, Targeting and Positioning

• Segmentation, Targeting and Positioning

What are the four Ps?

• Product, privacy, place, promotion

• Product, price, place, people

• Product, practicality, place, promotion

• Product, price, place, promotion

What does USP stand for with regard to differentiation?

• Unique selling point

• Unique selling proposition

• Unique segmentation point

• Unique segmentation proposition