R094 TA 1.1 Quiz: Purpose and elements of visual identity

R094 TA 1.1 Quiz: Purpose and elements of visual identity

10th - 11th Grade

6 Qs

quiz-placeholder

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R094 TA 1.1 Quiz: Purpose and elements of visual identity

R094 TA 1.1 Quiz: Purpose and elements of visual identity

Assessment

Quiz

Computers

10th - 11th Grade

Hard

Created by

Jacque Mitchard

Used 62+ times

FREE Resource

6 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

10 sec • 3 pts

Choose which of the following are purposes of a visual identity. Choose 3

To highlight sale items

To establish the brand

To develop brand loyalty

communicate with the audience and consumer

So that consumers can easily recognise the brand

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

2. Choose from the options below the best word or phrase to complete the text.

Consumers can develop loyalty to a brand when they want to be associated with the:

ease of shopping

style and values

shop location

colour scheme

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

3. Choose the best word or phrase from the options below to complete the text.

Recognising the visual identity of preferred organisations helps advertisements to:

follow a house style

gain the attention of the consumer

emphasise the quality

be cost effective

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

4. Choose one of the following statements that best describes a benefit of having a visual identity.

What would be a benefit for an organisation to have a visual identity?

Motivates their employees

Increases profitability

Prevents competition from other organisations for the same products

Provides a means of communicating with its audience/

consumers

5.

MULTIPLE SELECT QUESTION

10 sec • 3 pts

5.

What components are used in a visual identity? Choose 3

Organisation colour scheme

Organisation name or initials

Slogan or strapline

Trademark symbol

Logo

6.

MULTIPLE SELECT QUESTION

20 sec • 4 pts

6. What are the elements of a visual identity?

Choose four from the following list:

Colour palette

Telephone number

Typography

Graphics

Layout