Choose which of the following are purposes of a visual identity. Choose 3
R094 TA 1.1 Quiz: Purpose and elements of visual identity

Quiz
•
Computers
•
10th - 11th Grade
•
Hard

Jacque Mitchard
Used 62+ times
FREE Resource
6 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
10 sec • 3 pts
To highlight sale items
To establish the brand
To develop brand loyalty
communicate with the audience and consumer
So that consumers can easily recognise the brand
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
2. Choose from the options below the best word or phrase to complete the text.
Consumers can develop loyalty to a brand when they want to be associated with the:
ease of shopping
style and values
shop location
colour scheme
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
3. Choose the best word or phrase from the options below to complete the text.
Recognising the visual identity of preferred organisations helps advertisements to:
follow a house style
gain the attention of the consumer
emphasise the quality
be cost effective
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
4. Choose one of the following statements that best describes a benefit of having a visual identity.
What would be a benefit for an organisation to have a visual identity?
Motivates their employees
Increases profitability
Prevents competition from other organisations for the same products
Provides a means of communicating with its audience/
consumers
5.
MULTIPLE SELECT QUESTION
10 sec • 3 pts
5.
What components are used in a visual identity? Choose 3
Organisation colour scheme
Organisation name or initials
Slogan or strapline
Trademark symbol
Logo
6.
MULTIPLE SELECT QUESTION
20 sec • 4 pts
6. What are the elements of a visual identity?
Choose four from the following list:
Colour palette
Telephone number
Typography
Graphics
Layout
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