R094 TA 1.1 Quiz: Purpose and elements of visual identity

Choose which of the following are purposes of a visual identity. Choose 3

• To highlight sale items

• To establish the brand

• To develop brand loyalty

• communicate with the audience and consumer

• So that consumers can easily recognise the brand

2. Choose from the options below the best word or phrase to complete the text.

Consumers can develop loyalty to a brand when they want to be associated with the:

• ease of shopping

• style and values

• shop location

• colour scheme

3. Choose the best word or phrase from the options below to complete the text.

Recognising the visual identity of preferred organisations helps advertisements to:

• follow a house style

• gain the attention of the consumer

• emphasise the quality

• be cost effective

4. Choose one of the following statements that best describes a benefit of having a visual identity.

What would be a benefit for an organisation to have a visual identity?

• Motivates their employees

• Increases profitability

• Prevents competition from other organisations for the same products

• Provides a means of communicating with its audience/

  consumers

5.

What components are used in a visual identity? Choose 3

• Organisation colour scheme

• Organisation name or initials

• Slogan or strapline

• Trademark symbol

• Logo

6. What are the elements of a visual identity?

Choose four from the following list:

• Colour palette

• Telephone number

• Typography

• Graphics

• Layout