YS > App Mkt > Ch1: Essentials of marketing research

YS > App Mkt > Ch1: Essentials of marketing research

University

15 Qs

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YS > App Mkt > Ch1: Essentials of marketing research

YS > App Mkt > Ch1: Essentials of marketing research

Assessment

Quiz

Business

University

Medium

Created by

Max Barahona

Used 4+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

1. What is ‘Verstehen’ in relation to marketing research?

any approach that focuses on qualitative issues like social meanings

any orientation that favours quantitative practices

neither of these

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What are the key issues with ‘Big Data’ in relation to marketing research?

easy to confuse with ‘Small Data’

hard to capture, store, manage and analyse

too broad and generic to be meaningful

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Marketing research can be thought of as ‘user-inspired’; who would be responsible for such a view?

Guba

Pasteur

Schumpeter

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Marketing research helps with ______.

decision making

being right

complicating life

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Market research focuses on ______.

operational needs of marketing

analysing markets

providing inspiration

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Marketing research is ______ process.

logical, lengthy and linear

fun, superficial and random

systematic, critical and in-depth

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Sense making is dependent upon ______.

social interactions

personal interactions

professional interactions

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