1. What is ‘Verstehen’ in relation to marketing research?
YS > App Mkt > Ch1: Essentials of marketing research

Quiz
•
Business
•
University
•
Medium
Max Barahona
Used 4+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
any approach that focuses on qualitative issues like social meanings
any orientation that favours quantitative practices
neither of these
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What are the key issues with ‘Big Data’ in relation to marketing research?
easy to confuse with ‘Small Data’
hard to capture, store, manage and analyse
too broad and generic to be meaningful
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Marketing research can be thought of as ‘user-inspired’; who would be responsible for such a view?
Guba
Pasteur
Schumpeter
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Marketing research helps with ______.
decision making
being right
complicating life
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Market research focuses on ______.
operational needs of marketing
analysing markets
providing inspiration
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Marketing research is ______ process.
logical, lengthy and linear
fun, superficial and random
systematic, critical and in-depth
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Sense making is dependent upon ______.
social interactions
personal interactions
professional interactions
Create a free account and access millions of resources
Similar Resources on Wayground
10 questions
Content Marketing Basics

Quiz
•
University
11 questions
3. MKT 201 - Chapter 3 & 4 - Marketing Environment & Research

Quiz
•
University
20 questions
Consumer Behavior Quiz

Quiz
•
University
15 questions
Social Media Quiz

Quiz
•
12th Grade - University
20 questions
TOURISM MARKETING

Quiz
•
University
20 questions
Marketing Information System

Quiz
•
University
17 questions
Public Relations

Quiz
•
10th Grade - University
10 questions
Public relations

Quiz
•
University
Popular Resources on Wayground
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade