Social Psychology (Intro) Fast and Curious

The idea that people will develop a preference for things or people they are more familiar with

• Mere Exposure Effect
• Central Route of Persuasion
• Peripheral Route of Persuasion
• Cognitive Dissonance Theory
• Foot in the door Phenomenon

A direct logical approach using facts and figures to convince somebody of an idea or product’s value

• Door in the face phenomenon
• Central Route of Persuasion
• Peripheral Route of Persuasion
• Mere Exposure Effect
• Foot in the door Phenomenon

An indirect emotional approach to convince somebody of an idea or product’s value based on creating a positive feeling around the message.

• Mere Exposure Effect
• Central Route of Persuasion
• Peripheral Route of Persuasion
• foot in the door phenomenon
• Door in the face phenomenon

The idea that tension is created when a person senses inconsistencies. They feel bad when they perceive they are behaving in a manner that contradicts their beliefs, for instance.

• Mere Exposure Effect
• Central Route of Persuasion
• Norms of Reciprocity
• Cognitive Dissonance Theory
• Foot in the door Phenomenon

Starting with a small request and building to something bigger. The hope is that the person will agree to the bigger request because they’ve already agreed to the smaller one.

• stereotype
• Prejudice
• Norms of Reciprocity
• Cognitive Dissonance Theory
• Foot in the door Phenomenon

Starting with a large (even outrageous) request in the hopes that a person will agree to the smaller (more reasonable request)

• Peripheral route of Persuasion
• Central Route of Persuasion
• stereotype
• Door in the face phenomenon
• Foot in the door Phenomenon

The idea that people should (and probably will) return favors and other acts of kindness.

• Peripheral route of Persuasion
• Discrimination
• Norms of Reciprocity
• Mere Exposure Effect
• Foot in the door Phenomenon

Overgeneralized idea about a group of people.

• Prejudice
• Stereotype
• Norms of Reciprocity
• Mere Exposure Effect
• cognitive dissonance theory

Undeserved (usually negative) attitude towards a group of people.  Ethnocentrism is an example of a prejudice.

• Prejudice
• Stereotype
• discrimination
• Cognitive Dissonance Theory
• Central Route of persuasion

An action based on a prejudice.

• Prejudice
• Discrimination
• stereotype
• Cognitive Dissonance Theory
• mere exposure effect