ITM Midterms Review #1

_____ strategy is based on creating demand that is not currently in existence; rather than fighting over alot of competition.

• Red Ocean Strategy

• Marketing Strategy

• 4Ps

• Blue Ocean Strategy

What are the 4Ps of Marketing?

(a)  

Choose two answers. A Red Ocean Strategy is usually characterized for having:

• Little to no competitors

• Well established products

• New products

• Lots of competition

How many CTAs do you need per major piece of content?

• 4

• 3

• 2

• 1

The 7Ps of Marketing is also commonly called

• Marketing Mix

• Marketing Channels

• Services Marketing Mix

• Products Marketing Mix

In the 4Cs of Marketing, Product relates to ___________

• Cost

• Customer Value

• Convenience

• Communication

______ is a short prompt that is used to encourage your audience to take a desirable action for your business

• Marketing Message

• Value Proposition

• CTA

• Positioning Statement

CTA means

(a)  

______ describes the desired future position of the company

• Positioning Statement

• Mission Statement

• Vision Statement

• Value Proposition Statement

________ is the one feature about your business that makes it unique from the rest of the competiton

• Positioning Statement

• Value Proposition

• Consumer Value

• USP