Intro to Digital Marketing

What is marketing?

• process of presenting a product to the public

• knowing customers who want or need a product

• process of creating, promoting, and presenting a product or service

• process of selling

There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?

• Promotion

• Financing

• Distribution

• Product/Service Management

Which function of marketing includes gathering and analyzing information about consumers, trends, and competitors' products?

• Financing

• Product/Service Management

• Distribution

• Selling

Which function of marketing includes deciding how much to charge for a product or service?

• Promotion

• Product/Service Management

• Financing

• Pricing

Which function of marketing includes an effort to inform, persuade, or remind potential customers about a product or service?

• Pricing

• Financing

• Promotion

• Selling

Which function of marketing is providing customers with goods or services they choose to buy?

• Selling

• Promotion

• Financing

• Pricing

What is the marketing mix?

• the mix of people needed for the marketing process

• a recipe for marketing

• part of the functions of marketing

• four basic marketing strategies: product, place, price, and promotion

Target marketing is

• gathering and analyzing information about the size and location of a market

• potential group of customers a company can focus on, most likely to buy their product or service

• a group of people with common goods and services

• facts about a population

The purpose of Digital Marketing is ...

• To encourage users to use mobile devices like mobile phones and mobile tablets

• To save time and effort in marketing

• Leverage on digital platform to promote and sell goods and services

• To protect the environment as print media is bad for the environment

Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)

• Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing

• Creating and sharing useful, relevant and quality content content i.e. Content Marketing

• Engaging consumers at a booth by showing content on the tablet to generate interest

• Reaching consumers through their mobile phone with content and information i.e. mobile marketing