1st Year Revision

Briefly define Marketing

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Marketing is concerned with satisfying customer needs at a profit

The products that consumers are willing and able to buy are called

• needs

• wants

• demand

• opportunity

The three inside out philosophies are:

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production

product

selling

What type of public helps a company to promote its products?

• financial

• media

• local

• reseller

All of these are part of the macro environment EXCEPT _____

• legal and political

• social and economic

• natural and technological

• intermediaries and suppliers

Dividing the marketing into groups according to their attitudes, opinions or interests is called ______

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioural segmentaiton

The possibility of having your name printed on Nike shoewear is an example of

• mass marketing

• segmented marketing

• micro marketing

• positioning

The three objectives of research are

• exploratory

  causal and

  descriptive

• exploratory

  casual

  descriptive

• exploratory

  casual

  objective

• exploratory

  causal

  objective

Examples of primary research include all of the following EXCEPT _____

• focus groups

• interviews

• surveys

• financial reports

Characteristics of services include variability, perishability, __________

• separability and intangibility

• inseparability and tangibility

• intangibility and inseparability

• intangibility and ownership