Product development process - G12-SAIS

The process a good or a service goes through from being an idea to a product being sold to customers is called ...

• Product marketing

• SWOT ANALYSIS

• PRODUCT DEVELOPMENT

• PLANNING

What is the step where the entrepreneur thinks of ideas?

• TEST MARKETING

• IDEA GENERATION

• IDEA SCREENING

• SWOT ANALYSIS

What is the step where a business looks a product in more detail?

• CONCEPT TESTING

• SWOT ANALYSIS

• FEASABILITY STUDY

• IDEA SCREENING

In what stage does a business decide if it is possible to make the product?

• BUSINESS ANALYSIS

• CONCEPT DEVELOPMENT

• IDEA GENERATION

• SWOT ANALYSIS

In what stage does a business make a working model of a product?

• FEASIBILITY STUDY

• TEST MARKETING

• PROTOTYPE DEVELOPMENT

• PRODUCT LAUNCH

What is the stage where a few customers are given the product to see what they think about it?

• PROTOTYPE DEVELOPMENT

• PRODUCT LAUNCH

• TEST MARKETING

• PRODUCT LAUNCH

What stage is when the product is now for sale to everyone?

• IDEA GENERATOR

• TEST MARKETING

• PRODUCT LAUNCH

• CONCEPT DEVELOPMENT

What is the step where the entrepreneur choose the best idea out of many?

• PRODUCT SCREENING

• PRODUCT LAUNCH

• PROTOTYPE

• TEST MARKETING