Sports & ENT MKT Ch. 1&2

How much money did the 1996 Olympics Games in Atlanta Georgia generate?

• $725 million

• $2,071 million

• $1.3 billion

• $565 million

What year did Nike sign rookie Michael Jordan to his first endorsement deal?

• 1984

• 1985

• 1986

• 1987

• 1988

In 2001 Nike watched golf sales soar after Tiger Woods endorsed the Nike Tour Accuracy golf ball.

• TRUE

• FALSE

Fill in the blank: A target market is a specific group of (a)   that an organization selects as the focus of its marketing plan.

Choose all correct answers: Which of the following make up the 4 P's in a marketing mix?

• product

• price

• promotion

• package

• Peak

Fill in the blank: According to the U.S Golf Association, an amateur cannot accept more than $ (a)   in prizes or else he or she is considered professional.

Patents are granted for 20 years to protect the owners of patented products.

• TRUE

• FALSE

How many golf-related patents does Titleist ( a major golf manufacture) own.

• 10

• 100

• 1,000

• 10,000

Choose all correct answers: Which of the following are types of business ownership?

• Sole proprietorship

• Partnership

• Corporation

• Union

• Federal

Which of the following years was the Winter Olympics Games held in Salt Lake City Utah?

• 1996

• 2002

• 2004

• 2006