I&E 22-2

The business model canvas is useful to:

• Show how we generate, distribute and capture value

• Detect innovation opportunities

• Capture the main of our business model in a visual way

• All answers are true

Which of the following is the key element of a business model?

• Activities and resources

• Sources of income and cost structure

• Value proposition

• Channels

The innovation process:

• It implies tests and adjustments as we iterate with the client

• It has several phases and begins with the generation of ideas

• It is an internal process that ends in the possible acceptance of the market

• It is not a real process because it has to be very flexible

Innovation indicators:

• They allow to follow the evolution of the innovation in its execution and its impact

• They depend on each company and its degree of maturity in innovation

• Its monitoring is one of the responsibilities of the innovation manager

• All answers are true

Amar Bhidé showed that the ideas that gave rise to some of the most successful innovations came mainly from:

• Company workers

• Technological developpers

• Serendipia

• Consultancy firms

Creativity:

• It is available to a select few

• It can be trained like other skills

• It is only necessary in the idea generation phase

• You have to limit yourself to take action as soon as possible

The "Corporate Venturing":

• It is a path of open innovation increasingly used by companies

• They are allied companies of multinationals

• It is a trend in CSR policies (Corporate Social Responsibility)

• It works only for big corporations

Early majority is:

• The group of people who are always looking for new and innovative products

• The first group to know or participate in the development of an innovation

• The group of people you shouldn't target to test your innovation

• The group of people who are attracted to an innovation, partly because of advertising and marketing, and partly because of its usefulness

When innovating, if the company doesn't provide the necessary resources it generates

• Resistence

• Confusion

• Frustration

• False starts

The empathy map and the customer journey map are