U3T1 - Competitive Markets

What modes of entry can businesses utilise to expand globally?

• exporting

• importing

• licensing

• strategic alliances

What financing strategies can mature businesses use to fund their entry into global markets?

• Government grants and incentives

• Debt finance

• Private equity

• Going public

Internal Business Environment involves...

• Customers

• Suppliers

• Owners

• Public interest groups

External operating environment includes...

• Customers

• Competitors

• Socio-cultural

• Managers

Macro business environment includes...

• Socio-cultural

• Government

• Morals

• Technological

Business goals relate to what business criteria?

• Competitiveness

• Effectiveness

• Efficiency

• Stakeholder Satisfaction

Business goals include...

• Increasing revenue

• Increasing market share

• Employment

• Growth

Horizontal growths refers to businesses that...

• expand its geographical reach by selling new products to existing customers in new locations

• focuses on existing customers

• expand its geographical reach by selling existing products to new customers in new locations

• focuses on new customers

An example of a business that has had geographical reach is...

• Apples introduction of the Apple Store

• Sephora introducing a new product line

An example of vertical growth is...

• Toyota creating electric vehicles

• supermarkets creating a private label brand

• Bunnings expanding into every state and territory