Marketing 3

Products in the ______ stage of the product life cycle tend to consume a disproportionate share of management and financial resources relative to their future worth.

• growth

• introduction

• decline

• maturity

Which of the following are strategies to modify the market?

• create new use situations

• find new customers

• create a new product

• alter one or more of a product's characteristics

When a firm uses branding to identify its products and distinguish them from its competitors, its uses what elements to do so? (Select all that apply)

• unique symbols

• product price

• packaging design

• product names

• production technology

When a firm sells all its products under one ______, such as Pepperidge Farm, the individual products benefit from the overall brand awareness associated with it.

• family brand or corporate branding

• exclusive brand

• individual brand

• premium brand

______ can create customer value by offering communication, functional, and perceptual benefits.

• licensing

• mixed branding

• packaging and labeling

• brand equitiy

Easy-Off, Glass Plus, Cling-Free are good brand names because they. . .

• are easy to remember.

• are made up of two words.

• suggest the product benefits.

• are easy to pronounce and sepll.

Product ______ pertains to variations within the product class, where each may have its own product life cycle curve.

• form

• system

• variety

• differentiation

Select all that apply

The benefits packaging and labeling provide a product include which of the following?

• segmentation

• functional

• communication

• perceptual

Market modification strategies include finding new customers, increasing a product's  ______, and creating new use situations.

• advertising

• use

• modifications

• awareness

When an organization uses a name, phrase, design, symbols, or a combination of these to identify products and distinguish them from its competitors, it is engaged in ______.

• positioning

• branding

• segmentation

• perceptual mapping