Consumer Behavior Chapter 5

Individuals and households that buy or acquire goods and services for personal consumption make up the ________?

• market offering

• consumer market

• market offering

• market offering

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• buyer's spending habits

• buyer's decision process

• promotion stimuli

• social stimuli

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• economic

• technological

• social

• political

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

• cultural universals

• reference groups

• subcultures

• social networks

________ involves enlisting established influencers or creating new influencers to spread the word about a firm's brands.

• Word-of-mouth influence

• Opinion leading

• Influencer marketing

• Social networking

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

• Social classes

• Societal norms

• Reference groups

• Universal cultures

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.

• economic

•  professional

• medical

• personal

Family is one of the ________ factors that influence consumer behavior.

• regional

• social

• personal

• psychological

Word-of-mouth influence comes to consumers from family, colleagues, and ________.

• investors

•  neighbors

• friends

• entertainment celebrities

What is the most important consumer buying organization in society?

• family

• social class

• membership group

• culture