Marketing Ch 17 and 18

Some companies build good will by helping the community by working at food bank for one day each month.

• True

• False

Businesses spend more money promoting to consumers than to other businesses.

• True

• False

An advantage of publicity is that it costs less than creating a billboard.

• True

• False

The storefront projects a brand identity and distinguishes a store from its competitors.

• True

• False

Lighting should be less than 5% more than store lighting to avoid creating a glare on the merchandise.

• True

• False

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to New York City for the winner?

• premiums

• licensing

• product samples

• incentives

The store Rothman Furniture provides many ____________________ displays that show model kitchens, bedrooms, and living rooms.

• closed

• point of purchase

• open

• architectural

These promotions are directed toward the customers.  An example of this would be clearance sales.

• push policy

• pull policy

• incentives

• promotions

Johnny Mac's Sporting Goods always has a display with mannequins engaged in actual  season-appropriate sports. How would you describe the settings for such displays?

• abstract

• semi realistic

• institutional

• realistic

A shoe store owner wants to create a display that emphasizes the comfort and freedom of movement of certain shoes. To create this effect, a visual merchandiser should integrate what type of lines into the display?

• curved

• diagonal

• horizontal

• straight