Marketing Semester Review Part 2

Customer dedication to a certain brand or product is known as _____

• brand equity

• brand promise

• brand identity

• brand name

A(n) _____ is a phrase or sentence that summarizes some essential part of the product or business

• tagline

• punch line

• national brand

A(n) ______ is similar to a trademark, but it identifies a service rather than a product

• logo

• jingle

• intellectual property

• service mark

This consumer product lacks a widely recognized name or logo:

• generic brand

• jingle

• logo

• national brand

Packaging does not always include labeling

• True

• False

______ includes two aspects of a brand - its associations and its personality.

• a. Brand attitude

• b. Brand positioning

• c. Brand relationship

• d. Brand image

A marketer needs to understand that some 'general traits' of a brand name are _____.

• a. Easy to recognize

• b. Easy to pronounce

• c. Easy to memorize or recall

• d. All of these

• e. none of these

I'm lovin it' is the slogan of which fast food brand?

• Taco Bell

• Burger King

• Mcdonald's

• Pizza Hut

In order to be protected, a brand name must be registered.

• True

• False

Customers that want a quality product at a low price buy private brands.

• True

• False