Quiz Four-Research

Which of the following is true regarding causal research? 

• Causal research is informal and unstructured

• Causal research is the questions of who, what, where, when, and how.

• Causal research isolates (explain) causes and effects.

An accounting of the complete population is known as:   

• a sample unit

• a census

• a sample 

Which of the following marketing information subsystems provides studies conducted for specific situations facing the company? 

• marketing intelligence 

• marketing research

•  internal reports 

The first step in the marketing research process is:  

• gathering the budget necessary to conduct the research

• defining the problem

• establishing the need for marketing research

If the research objective is to gain background information, it is likely that the most appropriate research design would be:  

• descriptive

• causal 

• exploratory

The key lesson regarding symptoms is that they: 

• are problems

• are both problems and opportunities

•  

  should alert managers to recognize problems 

An entire group under study, as specified by the objectives of the research project, is known as the:   

• population

• census

• sample

Which of the following would be true regarding exploratory research?

• Exploratory research is both unstructured and informal. 

• Exploratory research is very formal. 

• Exploratory research is highly structured. 

What type of research design should a researcher use if he or she wishes to determine the effect of a change in price on the sales of a particular brand?  

• Descriptive 

• Exploratory

• Causal

Problems stem (recognized) from which two primary sources?  

• Opportunity or Problem

• Profit or Loss

• opportunity or Threats