Neuromarketing

Neuromarketing uses the following tool

• Heartbeat

• Eye tracking

• Facial expression

• All of the above

What is "neuromarketing"?

• A way of misleading consumers into buying things they wouldn't otherwise want.

• An approach that allows marketers to measure consumer's subconscious responses to brands,ads and products using the techniques and knowledge from cognitive neuroscience?

• A form of market research that allows you to interpret what people say more accurately?

•Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' ______________ responses to marketing stimuli

____________uses strong magnetic fields to track changes in blood flow across the brain and is administered while a person lies inside a machine that takes continuous measurements over time.

• EEG

• fMRI

• MRI

In the discussed case on P&G, the marketers found that the things consumers said and felt were not always the same

• True

• False

Neuromarketing may be considered unethical because

• One can manipulate the offering

• One can make the wrong product desirable

• You are trying to read information that the other person does not want to share.

Which of these statements best characterises the function of mirror neurons?

• They help us to see ourselves more accurately.

• They mimic the motor actions that we see other performing.

• They facilitate the speed at which brain cells communicate.

We always know what will make us happy.

• True

• False

Which of these neuro-techniques measure brain responses directly?

• Lie detectors

• EEG

• fMRI

• None of the above

The following part of the brain is activated when there is an expectation of pleasure

• Nucleus Accumbens

• Hippocampus

• Insula

• Medial Frontal cortex