Intro to Business & Marketing - Quarter 2 Vocab

Group of potential consumers with shared characteristics that are the most likely potential customers for a product or service.

• target market
• false advertising
• slogan
• marketing mix

The amount or quantity of a product that businesses are willing and able to provide to the marketplace for sale.

• supply
• revenue
• customer
• markup

A short and attention-getting phrase used in advertising or promotion.

• slogan
• brand
• market research
• commercial

Income (money) generated from normal business operations & sales.

• revenue
• commercial
• consumer
• marketing mix

Marketing communication or an incentive to inform target audiences about a product or service and increase sales.

• promotion
• customer
• profit
• slogan

A financial gain realized when the amount earned is greater than the amount spent in buying, operating, or producing something.

• profit
• markup
• market research
• demand

The activity of gathering information about the size, location, and makeup of a product market (such as consumer needs and preferences).

• market research
• markup
• revenue
• demand

A word, name, symbol, or trademark designed for easy recognition.

• logo
• markup
• infomercial
• target market

An advertising program, usually lasting 30-60 minutes, which promotes a product by offering incentives, demonstrations, and discussions to increase the chances of customers purchasing the product.

• infomercial
• advertisement
• marketing
• marketing mix

Advertising that is untrue, misleading, or deceptive in some important way, and was done with intent to promote the sales of goods or services to the public.

• false advertising
• logo
• marketing
• customer