Marketing Quiz #1

Which of these are part of the four Ps of marketing?

• pool

• product

• protocol

• price

Which word below is defined as "advertising, sales, promotion, and publicity?"

• product

• price

• promotion

• place

With the 4 Ps, the place is where the product will be...

• built

• discussed

• advertised

• sold

What word listed below is NOT part of the traditional product life cycle?

• Introductory

• Growth

• Maturity

• Death

Which part of the traditional product life cycle is when sales increase more slowly and the product has reached its peak?

• introduction

• growth

• maturity

• decline

Which part of the traditional product life cycle is when a new product is introduced into the marketplace?

• introduction

• growth

• maturity

• decline

Which part of the traditional product life cycle is when profits decrease and the company has to change the product or how they are marketing it?

• introduction

• growth

• maturity

• decline

Which part of the traditional product life cycle is when more and more people purchase the product and begin to use it?

• introduction

• growth

• maturity

• death

Which NON-TRADITIONAL product life cycle is extremely popular for a brief period of time?

• niche

• fad

• seasonal

Which NON-TRADITIONAL product life cycle has anticipated periods of high and low demand?

• niche

• fad

• seasonal