BBA65-101 W2

What is the goal of strategic planning?

• Good strategy

• Profitability

• Love-ability

• Good Tactics

What is an SBU of Walailak University?

• Students

• Schools/Colleges

• Canteens

• Gardens/Parks

Which choice is the BCG's best category for revenues?

• 🌟

• 🐮

• 🧒

• 🐶

Which strategy relates to 'CUSTOMER'?

• SWOT

• STP

• 4P

• None

Which strategy relates to 'Marketing Environment'?

• SWOT

• STP

• 4P

• None

Marketing's external environment factors are abbreviated as ______?

Walailak University International College uses ___ as the competitive advantage.

• Cost

• Differentiation

• Niche

• Aj. Suchita

Service marketing uses __ as the marketing mix.

• 4P

• 4C

• 7P

• 7C

What is Promotion in 4P?

• Getting in a higher position

• Discount, Redeem, Free Samples, Premiums

• Trials & Freemium

• Communications

Which marketing mix is the most flexible?

• Product

• Price

• Place

• Promotion