MICRO TOURISM LONG QUIZ (FINALS)

Which of the following services offered by a tour operator may vary from basic airfare, transfers, hotels, meals, and sightseeing, to entertainment?

• Specialty Intermediaries

• Tour Operators

• Travel Agents

• Travel Intermediaries

They plan itineraries and arrange accommodations and other travel services.

• Travel Information Center Supervisor

• Travel Agent

• Tourist Information Assistant

• Tour Guide

He or she manages a hotel or motel to ensure efficient and profitable operations.

• Manager of a Hotel or Motel

• Lodging Facilities Manager

• Hotel Clerk

• Documentation Supervisor

Digital marketing will be used in this book to cover computer-mediated communication that includes the use of the following EXCEPT;

• Internet for social media

• Company websites

• Travel websites

• Telemarketing

Which of the following is NOT a part of the tourism planning process?

• Plan development phase

• Background analysis phase

• Pre-feasibility Study phase

• Detailed research and analysis phase

Which of the following involve putting together a set of complementing products to come up with one bundle at a special price.

• Premiums

• Packages

• Coupons

• Samples

 These kinds of program create more frequency of purchase, positive word-of-mouth, and possibly larger purchase.

• Patronage Rewards

• Point of Purchase

• Contents and Games

• Personal Selling

The stagnation and decline of a destination or attraction may be due to the lack of__________.

• Development

• Planning

• Project

• Meeting

It is popularly known as groupons, facilitate discount seeking, bargain hunting, and new product discoveries.

• GROUP BUYING SITES

• TRAVEL WEBSITES

• SAMPLES

• SALES PROMOTION

It is defined as any paid of non- personal communication about an organization, product, service, or idea by an identified sponsor.

• ADVERSTISING

• DIGITAL MARKETING

• SOCIAL MEDIA

• DIRECT MARKETING