Intro to Sports Marketing

Which of the following defines sports promotion?

• the marketing function used to communicate information about goods, services, images, and/or ideas to achieve a desired outcome within the sports industry
• the intangible activities (playing the game) that are performed by professional athletes in order to make money
• the broadcasting of sports in order to make a profit
• the development of sports products in order to satisfy consumer wants and desires

What is the Sports Event Triangle?

• the component of the sports marketing plan dealing with ticket sales, sports memorabilia sales, and concession sales
• the relationship between fans, sponsors, and a sporting event
• the relationship between venue or team marketing efforts, corporate sponsorship, and media broadcast sponsors
• the interaction between the athlete, the trainer, and the coach

What is "marketing through sports"?

• the broadcasting of sports in order to make a profit
• the marketing of a league, team, coach, or player
• all of the elements at a sports venue with the purpose of appealing to the fan
• the marketing of a non-sports product during a sporting event

What is a sports agent?

• an intermediary that markets talent and determines an athlete's worth in a market
• an individual that supplies a sports product or service
• an individual which uses a sports product or service
• all individuals at or exposed to a sporting event

What is the "marketing of sports"?

• the broadcasting of sports to make a profit
• businesses that use sports as an avenue to market their products
• the marketing of a league, team, coach, or player
• all individall of the elements at a sports venue with the purpose of appealing to the fanuals at or exposed to a sporting event

What is the Sports Marketing Mix?

• grouping consumers on the basis of social class and/or income
• advertising, sponsorships, public relation, personal selling, pricing decisions, distribution issues and product and service strategies within the sports industry
• identifying groups of consumers based on their common needs
• an enduring disposition, favorable or unfavorable, toward an idea, person, thing or situation

What is Sports Marketing?

• the process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
• the process of financing a sports property or entity
• the process by which the sports industry make the buying public aware of their goods and/or services
• the process of selecting which sports products (goods and/or services) you want to make available to the consumer

What is demographic segmentation?

• the division of a market on the basis of its physical and social characteristics
• the division of a market on the basis of customers' lifestyles and personalities
• the division of a market on the basis of where customers are located
• the division of a market on the basis of customers' response to a product

What is market segmentation?

• the identification of markets for a business or for a product
• designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
• designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
• the division of a total market into smaller, more specific groups

What is a target market?

• the particular group of customers a business seeks to attract
• an economic and sociological measure of a person's income, education, and occupation
• an individual's qualities or traits and behavior
• a customer or potential customer who purchases items for use in the operation of a business