Marketing Quiz

Personal selling and advertising are regarded as the most important (if not the only marketing activity) with which Marketing Orientation / Paradigm? 

• Product Orientation

• Sales Orientation

• Customer Orientation

• Production Orientation

During the 19th century it was thought that people would buy anything as long as it was cheap enough. Customers are prepared to accept poorer quality or an article that doesn’t fit their needs in which Marketing Orientation? 

• Product Orientation

• Sales Orientation

• Customer Orientation

• Production Orientation

What allows manufacturers to reap the benefits of mass production even while offering specialized products.

• Global Markets

• Regional Markets

• Local Production

• Niche markets

Ever increasing product featuress available at ever increasing prices can be a draw back of with Marketing paradigm? 

• Product Orientation

• Customer Orientation

• Sales Orientation

• Production Orientation

Modern sales people are usually concerned with esablishign long term relationiships and with customers that will come back and buy more. This is NOT a part of what Marketing Paradigm?

• Sales Orientation

• Product Orientation

• Customer Orientation

Modern marketers realize that customers are intelligent enough to know what they need and to recognize value for money when they see it and will not buy again from firms if they do not get value for money. This is the thinking in what Marketing paradigm?

• Customer Orientation

• Sales Orientation

• Product Orientation

• Production Orientation

The marketing concept, putting the customer in the center of all the organizations activities: 

• Is easy to achieve

• Is easier said than done

Customers and consumers are

• The same

• Different

The lifetime value of a customer is important for what kind of marketing that become popular in the 1990s.  

• Relationship Marketing

• Societal Marketing

Relationship Marketing is most relevant in

• B2B

• B2C