9.4 Case Challenge Vocab Quiz

The impression of a product held by real or potential consumers

• Brand Image

• Corporate Culture

• Demographic

• Stakeholder

The beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions

• Brand Image

• Corporate Culture

• Demographic

• Stakeholder

A particular subsection of a population based on age, race, gender, income, education, etc.

• Brand Image

• Corporate Culture

• Demographic

• Stakeholder

A person with an interest or concern in something, especially a business

• Brand Image

• Corporate Culture

• Demographic

• Stakeholder

All interactions a customer has with a company beginning before a purchase is made and continuing through, and after a purchase.

• Customer Experience

• Customer Loyalty

• Customer Service

• Market Research

Customers continuing to believe that the business's product or service is their best option

• Customer Experience

• Customer Loyalty

• Customer Service

• Market Research

The support a company provides to its customers from the time of sale on, to ensure satisfaction, to increase brand image, and to provide ongoing value to the customer

• Customer Experience

• Customer Loyalty

• Customer Service

• Market Research

Gathering information on competitors and costumers

• Customer Experience

• Customer Loyalty

• Customer Service

• Market Research

Process of finding out costumers level of satisfaction with product or services from a company

• Customer Satisfaction Survey

• Customer Loyalty

• Customer Service

• Brand Image

Restaurants that sell food quickly and affordably. They usually have dine-in and drive-thru options

• Quick Service Restaurant

• Fast Food

• Fast Casual Restaurant

• Sit Down Restaurant