SEMI 3.01 - Review

Which of the following are common types of data used by marketers?

• facts, predictions, estimates

• predictions, estimates, quotes

• quotes, facts, testimonials

• quotes, testimonials, estimates

A piece of easily observable data about a competitor is its

• future plans.

• current promotional campaign.

• sales reports.

• products in development.

Which of the following is a requirement for good decision-making:

• Data

• Money

• At least three options

• A college degree

Quinn is getting ready to start college. Though she knows that the figure could change over time, she guesses that her four years in school will cost her around $65,000. This is an example of a(n)

• fact.

• quote.

• sales report

• estimate.

The best source for data about the goods and services a company needs to buy for its own operation is its

• vendors

• sales team

• customers

• competitors

Which is an example of a fact?

• the economy should get better during the next decade.

• Valentine's Day is on February 14

• It could cost up to 20 million dollars to launch a new product.

• Junior year will be harder than sophomore year.

Which of the following is an example of a prediction?

• About half of the business's customers are female

• The business owes $200,000 in taxes.

• Sales will be up 4% next quarter.

• Sales were up 4% last quater.

Which of the following pieces of data give a wealth of information about a customer:

• trade journal

• sales invoice

• sales report

• expense report

Which of the following is an example of a trade journal:

• Newsweek

• People

• MOTOR Magazine

• USA Today

Which of the following is an example of data that marketers could gather from the company’s sales team:

• How actual sales compare to sales goals

• The latest market research studies

• The prices of raw materials

• What products competitors are currently offering