Marketing Fundamentals Vocab

A particular group of consumers at which a product or service is aimed

• Market

• Marketing

• Target Market

• Demographics

The set of actions, or tactics, that a company uses to promote its brand or product in the market.

• Target Market

• Marketing

• The Marketing MIx

• The 4 C's

The item offered for sale

• Prodcut

• Place

• Price

• Promotion

The amount of money expected for the product

• Product

• Place

• Price

• Promotion

THE SET OF ACTIVITIES WHICH RAISE CUSTOMER AWARENESS that Generate SALES AND CREATING BRAND LOYALTY

• Product

• Marketing Mix

• Promotion

• Target Market

The route through which goods move from the source to final user

• Place

• Promotion

• Market Channel

• Marketing

The 4 P's is also called the _________ ___. ( 2 words)

BONUS!!!!

What athlete is this logo connected to?

A Target Market is a small segment of a market with similar characteristics and/or needs.

• True

• False

marketing

• tangible items that have monetary value and satisfy your needs and wants. You can physically touch them.

• Intangible items that have monetary value and satisfy your needs and wants. You cannot physically touch them.

• the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

• idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business.