Social Psychology Attitudes & Persuasion

Attitudes describe our ________ of people, objects, and ideas.

• Treatment

• Evaluations

• Cognitions

• Knowledge

Cognitive Dissonance causes discomfort because it disrupts our sense of

• Dependency

• Unpredictability

• Consistency

• Power

In order for the central route to persuasion to be effective, the audience must be ​ ​ (a)   and ​ (b)  

• analytical
• motivated
• Attentive
• happy
• intelligent
• unemotional
• gullible
• distracted

Examples of cues used in peripheral route persuasion include all of the following except ________.

• celebrity endorsement

• positive emotions

• attractive models

• factual information

John believes that he likes Harry Potter because he realized he spends a lot of time reading the series. This is an example of:

• Self-Perception Theory

• Elaboration Likelihood Model

• Theory of Reasoned Action

The link between attitudes and behaviors is contextually dependent.

• True

• False

Morality is what kind of indicator for attitudes?

• Valence

• Strength

• Extremity

• Impact

Match the following functions of a behavior to their descriptions

• Ego-Defensive

• Protects self from external threats

• Utilitarian

• Rewards and Punishments

• Value

• Expresses self-concept

• Knowledge

• Fulfills need for order, structure, and meaning

Those with a higher need for cognition are generally not characterized by the following:

• Seek out information and new knowledge

• Likely to engage in metacognition

• Likely to be easily persuaded

The Yale Model of Communication & Persuasion considers which three independent variables?

• The source

• The Message

• The Audience

• Communication Effectiveness