Module 2 Consumer Behaviour

First stage in the basic model of Consumer Decision Making is ______

• Purchase

• Information Search

• Need

• Evaluation of alternatives

The customer or consumer is __________when actual performance exceeds the expected performance of the product.

• Happy

• Satisfied

• Dissatisfied

• Delighted

Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.

• Buyer

• Decider

• Maintainer

• All of the above

_____________is displayed by a person while buying milk.

• Selective Buying Behaviour

• Routinized buying behaviour

• Extnsive buying behaviour

• Credence buying behaviour

Cost of developing new customers is always much ___ than retaining an existing customer?

• Lower

• Higher

• Encouraging

• Discouraging

___ publicity by a satisfied customer is the most effective and cheapest way to increase the business.

• Media

• Print Media

• Radio

• Word-of-Mouth

These are not the demographic variables.

• Company

• Age

• Marital Status

• Occupation

___ is a set of actions. Often thought to have symbolic value. The performance of which is usually by a religion or by the traditions of a community.

• Myths

• Norms

• Values

• Rituals

___ carries pictures are his/her mind regarding the meaning of different kinds of stimuli.

• Halo effect

• Appearance

• Stereotypes

• Perception

Classical auditioning demonstrated by.

• Ivan Pavlov

• Henry

• Kotler

• Yoder